RESIDE®
Presented by Sotheby's International Realty
On this episode, we talk Nashville nightlife, Barney's New York's new Home collection, and Art Basel in Miami.
Celebrating our exclusive partnership with The New York Times
The Sotheby's International Realty® brand collaborates with leading media powerhouses to connect with discerning audiences worldwide. Our partners share our vision and commitment to delivering engaging and exclusive content through innovative global media placements.
We are excited to share our latest video featuring testimonials from select media partners on the impact and inspiration that the alignment with the Sotheby's International Realty brand creates.
We invite you to experience the Sotheby's International Realty brand Media Partner Video: At The Forefront of Innovation.
by Natalie Hernandez
Originally published on June 12, 2018 | Extraordinary Living Blog
Sotheby's International Realty Affiliates LLC today announced it has entered a custom-publishing relationship with Dow Jones Media Group to present RESIDE®, a bespoke luxury lifestyle magazine. The first-of-its kind relationship gives Sotheby’s International Realty® affiliate companies around the world a turnkey solution to publish a customized, branded magazine created by the Dow Jones Media Group.
“We have done extensive research and know that lifestyle, real estate, and home design print publications are increasingly important to luxury consumers,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “RESIDE was designed with these luxury consumers in mind, understanding the way they consume content, the types of content they are interested in, and reaching them in a way they prefer. Working with the Dow Jones Media Group allows our affiliate companies to publish rich, quality content that they can distribute in local markets to meet the needs of their clientele. We are proud to launch this first-of-its-kind, turnkey program to our global network.”
RESIDE provides Sotheby’s International Realty affiliate companies with an end-to-end publishing solution including:
“Dow Jones Media Group (DJMG) is a global leading publisher in the business, luxury lifestyle, and real estate space, so this is a perfect pairing,” said Luke Bahrenburg, vice president, real estate at Dow Jones. “DJMG is uniquely positioned to provide the Sotheby’s International Realty brand with a full-service custom publishing solution and we are thrilled to expand upon the already great relationship between our brands with the publication of RESIDE. As leaders in luxury and lifestyle, both Dow Jones Media Group and the Sotheby’s International Realty brand have a deep understanding of the power of print in engaging the luxury consumer. This partnership will allow the Sotheby’s International Realty network of global affiliates to fuse rich lifestyle content alongside extraordinary homes to create a bespoke experience for luxury consumers around the world.”
The inaugural issue of RESIDE will be published on June 18th including issues from Big Sky Sotheby’s International Realty in Montana; Bossa Nova Sotheby’s International Realty in Brazil; Damianos Sotheby’s International Realty in the Bahamas; Daniel Gale Sotheby’s International Realty in Greater Long Island, New York; Highlands Sotheby’s International Realty in Highlands, North Carolina; Lenihan Sotheby’s International Realty in Louisville, Kentucky; and TTR Sotheby’s International Realty in Washington DC.
To view RESIDE online, click here.
The Sotheby's International Realty network currently has more than 22,000 affiliated independent sales associates located in 950 offices in 70 countries and territories worldwide. In 2017, the brand achieved a record global sales volume of $108 billion USD. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
With an emphasis on exclusivity, the Sotheby's International Realty® brands media plan is driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. We partner with leading media powerhouses to deliver content to discerning audiences worldwide.
by Natalie Hernandez
Originally published on March 22, 2018 | Extraordinary Living Blog
The Sotheby's International Realty® brand has introduced revolutionary augmented reality (AR) app Curate by Sotheby's International Realty(sm). Here are some of the ways the app will benefit homebuyers, sellers, and real estate agents.
According the Harvard Business Review's A Manager's Guide to Augmented Reality, research has shown that an AR experience allows consumers to form more accurate expectations, therefore increasing confidence in purchasing decisions and shortening the sales cycle.
"Curate by Sotheby’s International Realty is destined to become a go-to resource for Sotheby’s International Realty sales associates,” said Ashley F. Morris, vice president of marketing, Atlanta Fine Homes Sotheby’s International Realty. “This app is the first of its kind for residential real estate and perfectly aligns with our goal to deliver an immersive experience tailored to each client's individual style. Curate by Sotheby’s International Realty unites innovation with our commitment to providing exceptional service to our clients by allowing sales associates to take on a meaningful role in the transformation of a house into a home."
Curate by Sotheby’s International Realty is available now for download in the Google Play Store. The app was built with Google's ARCore, which can run on 100 million Android devices worldwide. The Sotheby's International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.
Learn more about this unprecedented augmented reality experience on sothebysrealty.com
by Natalie Hernandez
Originally published on March 21, 2018 | Extraordinary Living Blog
The Sotheby’s International Realty� brand has introduced revolutionary augmented reality (AR) app Curate by Sotheby’s International Realty(sm). Here are the key groundbreaking features of the app:
"The Sotheby’s International Realty brand has always been a leader when it comes to adapting new technologies to the real estate industry and understanding homebuying trends,” noted John Passerini, global vice president of interactive marketing, Sotheby’s International Realty Affiliates LLC. “Almost a decade ago, we committed to only displaying high-resolution photography on our website; we then had the foresight to understand that video would become increasingly important to homebuyers and so we introduced high-definition videography to our website; and then came 3D and Virtual Reality Tours with Matterport. We recognized that augmented reality is the way in which people will shop in the future and when Google approached us to be an official launch partner for ARCore, we knew it was the right move."
Curate by Sotheby’s International Realty is available now for download in the Google Play Store. The app was built with Google's ARCore, which can run on 100 million Android devices worldwide. The Sotheby's International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.
Learn more about this unprecedented augmented reality experience on sothebysrealty.com
by Natalie Hernandez
Originally published on March 20, 2018 | Extraordinary Living Blog
Curate by Sotheby’s International Realty(sm), powered by roOomy, Revolutionizes the Homebuying and Selling Experience for Sales Associates and Consumers
Sotheby's International Realty Affiliates LLC today announced the launch of Curate by Sotheby’s International Realty, a mobile augmented reality (AR) app that will bring a home's virtual staging images from 2-D perception into augmented reality.
"Buying a house is not only a significant financial decision, but is also deeply personal and emotional. Introducing an augmented reality component to the homebuying experience takes the consumer on a personal journey that allows them to see a house transformed into a home, their home, through the magic of technology." – John Passerini, global vice president of interactive marketing, Sotheby’s International Realty Affiliates LLC
The app was built with ARCore, Google's AR Software platform, and is powered by roOomy, the leading virtual staging technology platform specializing in 3D/AR/VR content creation and application development. Curate by Sotheby’s International Realty allows consumers to visualize a house as their own before purchase, thereby curating the homebuying experience. Working closely with Google in the run up to ARCore's release, the Sotheby’s International Realty® brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the homebuying and selling experience for sales associates and consumers.
“ARCore enables augmented reality capabilities on 100 million Android devices across the ecosystem, bringing new possibilities to today’s mobile phones. We’re thrilled to work with the Sotheby’s International Realty brand on this experience, which can help redefine the way real estate is sold.” – Adrienne McCallister, senior director, Google AR Business Development
Curate by Sotheby’s International Realty is taking virtually staged images from a flat, 2-D screen into the house itself through the power of AR. The app also features a curated selection of AR interior designs, ranging from modern living rooms to traditional dining rooms that provides the consumer with the opportunity to immediately swap among these styles, something physical staging could never accomplish.
"Curate by Sotheby’s International Realty solves visualization problems without making costly, time-intensive and cumbersome changes to the physical space." – John Passerini
Curate by Sotheby’s International Realty is available now for download in the Google Play Store. The app was built with Google's ARCore, which can run on 100 million Android devices worldwide. The Sotheby's International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.
by Erik Weinbrecht
Originally published on March 1, 2018 | Extraordinary Living Blog
The Sotheby's International Realty brand also reported growth across its global network. At year-end, the network totaled nearly 950 offices and approximately 22,000 sales associates worldwide.
In the United States, the Sotheby's International Realty brand achieved over $96 billion USD in sales volume in 2017 and added six independently owned and operated residential real estate firms to its network and 58 new offices. This past year witnessed continued significant growth by the brand's existing affiliate companies through talent attraction as well as mergers and acquisitions, most notably increasing the brand's market presence in the San Francisco Bay Area; Castle Rock, Colorado; and in Southern Florida and Key West. The brand also entered several key new markets last year, namely: Roseville, California; Avalon and Stone Harbor, New Jersey; the Central and Western Adirondacks regions of New York; Greater Greenville, South Carolina; and southeast Wisconsin.
Outside the United States, the Sotheby's International Realty brand achieved over $12 billion USD in sales volume in 2017 while continuing to expand into key markets. In Europe, the brand grew its presence in Spain into the coastal cities of Valencia and San Sebastián, and in Belgium to Antwerp and Waterloo, as well as expanding to the Greek island of Rhodes. The brand also sold the rights to the Asian countries of Vietnam, Indonesia and Sri Lanka to establish a future presence, and grew within India to include the key markets of Mumbai, Bengaluru, Chennai, Pune, Goa and Kolkata
The Sotheby’s International Realty brand website, sothebysrealty.com, saw another record year with nearly 27 million visits, a 25% increase year-over-year, with 60% of visitors coming from outside the United States and 17.5% of traffic being from new users.
An exclusive alliance with the Nikkei, the most influential news publication in Japan, was launched in 2017. The alliance enables the brand to generate Japanese buyer interest through the Nikkei's digital platform which reaches over 29 million monthly readers. The Sotheby’s International Realty brand is the first real estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.
"In 2017, the brand launched a dedicated effort to establish meaningful connections with the emerging affluent consumer," said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. "Data from sothebysrealty.com indicates that we are already well-positioned among this demographic, showing that nearly half of the traffic coming to the site was from the 25-to-44-year-old age group. As personalization has begun its reign over the luxury mindset, the consumer journey has also experienced a shift; it is our mission, as a preeminent luxury residential real estate brand, to continue to identify and execute new and authentic ways to connect with discerning clients."
In 2017, the Sotheby’s International Realty brand added to its senior leadership team. Thompson was appointed as the brand's Chief Marketing Officer to oversee the marketing, advertising, and public relations initiatives worldwide. With an extensive background working with globally recognized luxury brands, Thompson set forth early in the year to create exceptional consumer experiences through the strategic use of marketing and branding. Later in the year, Julie Leonhardt-LaTorre, a proven global real estate and management leader, was appointed Chief Operating Officer to spearhead strategic growth plans for the brand.
The Sotheby's International Realty brand's affiliated companies and sales associates raised more than $500,000 USD for New Story, the brand's charitable partner and a certified 501(c)(3) non-profit organization, by the end of 2017. The funds raised will go directly to the construction of new homes in Mexico. The highlight of the partnership came at the brand's Global Networking Event, where affiliates of the Sotheby's International Realty brand pledged funds for over 150 homes in just 32 hours.
The Sotheby's International Realty brand was the No. 1 real estate brand represented in two of the six categories that comprise the 2017 REAL Trends/The Wall Street Journal "The Thousand" for the second year in a row. The brand claimed 46 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate brand, and had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby's International Realty brand had the most individuals represented in the Individual Average Sales Price category.
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